Digital Marketing > Social Media
There are more social media channels than ever, though it’s the biggest ones that are proven when it comes to successful digital marketing. Each social platform has its own set of benefits in giving your business a voice:
Facebook – Has the most users around the world. Excellent for building awareness in your brand and for developing a community around it
Twitter – Focuses on succinct, impactful messages. It has more of a ‘live’ concept than Facebook and relies on posting more regularly but can generate quick wins
LinkedIn – Business orientated, generally suited for professionals. A good platform to introduce shareable content to benefit your audience
Keyzo can implement any social media channel including Instagram and Pinterest, particularly if they suit your business requirements.
A large part of social media is about informal updates, such as photos from your office or updates from your team, which gives your brand that personal touch. However, social media is also a good vehicle to promote marketing campaigns, more formal messages intended to drive conversions and purchases.
Multi-media campaigns can be utilised on your social media account to tie in with your other digital marketing formats such as PPC advertising, which we also provide.
Strategic social media campaigns are an effective way to boost social engagement and drive traffic to your website for visitors to complete a desired call to action.
We understand how much social media differs from other digital marketing methods and how it offers a different angle for marketing communications. This requires a different approach to other methods, particularly when attempting to connect your social following to other mediums such as your website.
Social media allows your company and your customers to have a voice that can be heard, though it often requires a lot of invested time and resource to generate a strong social following who regularly interact with your brand online.
Keyzo are the perfect agency to supply this resource for social media accounts, whether for specific marketing campaigns or full social account management.