Digital Marketing > Search Engine Optimisation
As experts in SEO we strive to stay up-to-date with the ever-changing industry standards, rules and techniques involved with optimisation and search engine rankings. We are very forward thinking and maintain our awareness of new tools that can improve our optimisation process, saving our clients time and generating better results for them. This is particularly true for Google Algorithm updates which can dramatically change the way in which websites are ranked in searches. This can miraculously improve or damage a website’s search visibility and can happen very quickly after an algorithm update is launched. We keep our finger on the pulse when Google launches updates to gain as much as possible from positive impacts on your website or to quickly turnaround negative affects if they occur.
Our experience and expertise is firmly established, creating highly successful SEO strategies for a number of clients from a wide variety of industries. Our strategy and SEO management process delivers tangible results.
We have ample experience in providing SEO strategies for Local businesses, National businesses and International businesses. Below we highlight a few reasons why SEO strategies can differ depending on your company’s requirements, along with some of the benefits each type of SEO can offer…
Highly targeted SEO with exposure over a specific geographic area, relevant to your business
Raise the awareness of your target audience
Most people confirm the location of a business online before visiting in person
Almost half of all searches on Google are for local businesses
Read our blog post on SEO for local businesses for more information http://www.keyzo.co.uk/blog/local-seo-for-local-businesses/
Focuses on ranking for broad keyword terms to demonstrate positive ROI across the UK
Ideal for businesses based online
Extend your reach and online presence across the whole of the United Kingdom
If your website is already performing locally, your rank authority will benefit your national SEO
A cost effective way to develop your business presence in new territories around the world
Rank for broad keyword terms globally, or over designated regions by providing information suitable to your target audience(s)
Ideal for businesses based online or with a strong presence in various countries
Enable search engines to identify which countries you want to reach by localising content and including the relevant language(s)
Using Google’s Webmaster Tools, we have the ability to fully audit your SEO at any point and spot significant opportunities for improvements. Webmaster tools allows us to look at technical SEO elements and ensure Google is able to crawl your website correctly and see the most relevant information.
Using Webmaster Tools we can provide information on:
How effective your keywords are ranking on Google searches
Insights into indexing activity on Google
Any crawl errors, spam or viruses
A full breakdown of search statistics on Google
Your incoming links (traffic being referred to your site from other websites)